Doing something that drastic would just create a lot of backlash and reputation damage for Pixologic and the ZBrush brand. People are weird, and they take pricing models seriously. But, if they did anything to test their position as that standard, the other companies would have incentive and opportunity to compete, most likely with more intuitive, 3D oriented tools.
My point is, the only reason none of the other companies really push too hard to make decent sculpting tools is that ZBrush is already an industry standard. Since I decided to finally start using it, I’ve used it nonstop since. When you take both of those concepts off the leveraging table, they’d get smashed in a couple of years by probably everyone with the money to develop the tools.Įdit: That’s not meant to sound harsh. ZBrush, with its batshit interface based on its past life as solely 2D editing software, doesn’t need that kind of customer fury on their hands - right now they know they own the market for two reasons: Pixols and Brand Loyalty.
All they’d need to do is optimize the procedures over a few more releases, and they’d have effectively the same tool. Cinema 4D is already using voxels for some of their modeling procedures, like booleans, and it’s only a matter of time before they push their sculpting tools in that same direction. People with up and coming software would scramble to ratchet their suites up to an acceptable standard. People that pissed off would be dying to jump ship to anything else. If they tried to suddenly charge for something they never had in the past, even if it’s standard practice, the venom and backlash they’d face would kick open a gap in the marketplace they’d rather not have there. It’s always said what it says, minus some new language about different models.īut, really, at this point, they’re pinned down by a good gesture from years ago. They’re good people seemingly, but nothing’s changed about anything it says on their website.
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